Oikos Triple Zero virtually hosts the Official NFL Draft After-Party and fundraiser – Stay Strong feat. Shaq
Oikos Triple Zero, the Official Yogurt of the NFL, recognises the strength behind a good cry in its new ‘Flex Your Cryceps’ ad for the NFL Draft that showcases footballer-sized muscles and tears. During this special NFL Draft, the brand encourages everyone from the sport’s mightiest draftees, to fans at home, to come together and share our emotions – from strong claps to a good strong cry.
Oikos Triple Zero wanted to recognise the protein-packed muscles and tears that are part of players’ training and journey to the NFL Draft. ‘Flex Your Cryceps’ showcases an ultimate expression of strength on Draft Day — footballer-sized tears. The ad features Dak Prescott, Saquon Barkley, Deshaun Watson, Juju Smith-Schuster, Golden Tate III, Jaylon Smith, Chris Jones, Drew Lock, Garett Bolles, Gerald McCoy, Jonah Williams, Marquise Brown and Rashan Gary flexing their face muscles and shedding tears.
“We know strength comes in many forms, from physical to emotional, which is why we created ‘Flex Your Cryceps’ as a celebration of the NFL-sized muscles and tears that go into becoming a professional athlete,” said Surbhi Martin, Vice President, Marketing, Danone North America. “Although the NFL Draft may look different this year, we wanted to bring sports fans joy at this moment through our ad and by hosting the Official NFL Draft After-Party.”
Once the first round of NFL-sized tears are shed during the draft, Oikos Triple Zero invites fans to virtually join Stay Strong feat. Shaq, the Official NFL Draft After-Party and fundraiser for Meals on Wheels, in partnership with the NFL Draft-A-Thon.
The digital dance party will be DJ’ed by Shaquille O’Neal, aka DJ Diesel, and fans can show their strongest dance moves with some of their favourite NFL Draftees, including Isaiah Simmons, Jeff Okudah, Tristan Wirfs, and other celebrity guests.
Stay Strong feat. Shaq, presented by Oikos Triple Zero, encourages everyone to come together and support the NFL Draft-A-Thon for COVID-19 relief. Oikos Triple Zero is donating US$50k/£40.4k to the Meals on Wheels COVID-19 Response Fund in partnership with the NFL Draft-A-Thon.
Fans can attend the after-party by joining Shaq’s Instagram Live on Thursday, 23 April at 10 p.m. EDT, and are invited to donate to the NFL Draft-A-Thon COVID-19 Response Fund by visiting their website.
Meals on Wheels is on the frontlines of our nation’s fight against the deadly threat of the coronavirus, keeping the most at-risk of all populations (seniors) nourished and safe in their homes. Meals on Wheels address senior hunger and isolation by delivering a nutritious meal, social visit and safety check each day to the most vulnerable, whilst the Meals on Wheels COVID-19 Response Fund sends emergency funds to the communities that are hit the hardest, now and through the recovery period.