Nike Debuts Unlimited Will Starring Kyle Maynard

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily.

Nike has unveiled the final film from its most recent global campaign to showcase how tireless determination can overcome the toughest of challenges. Titled Unlimited Will, the latest installment captures Kyle Maynard and his painstaking motivation to push his limits.

The athlete is the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics. Born with a rare congenital disease, the 30-year-old hasn’t allowed his condition to affect his multiple athletic pursuits. His story tells of how one’s success should be self-defined.

The spots are a key component of the brand’s advertising push celebrating athletes around the world across an amazing year of sport. The series hails both the everyday athlete and the champion athletes who embark on challenges which most people might consider insurmountable.

Said platform engages consumers digitally via the Nike+ app and physically with activations set in Los Angeles, London, New York, Paris, Rio, São Paulo, Shanghai and Tokyo. Nike also profiles other premier athletes like Gabby Douglas, Simone Biles, Ashton Eaton, and Allyson Felix here.

“We have seen an incredible response from consumers around these films. We’re expanding the definition of athleticism and allowing people around the world to see their potential through the lens of amazing athletes like Kyle Maynard,” said Greg Hoffman, Chief Marketing Officer at Nike.

Nike was a winner at the 2015-2016 World Branding Awards as well as the year (2014-2015) before that under the Sports Retail (Global) category.