Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes.
Nike was joined in Paris this week by more than 20 of the world’s top female footballers to unveil fourteen national team collections for the France summer tournament. Pro gymnast, Simone Biles; Grand Slam winner, Li Na; and fencer, Ibtihaj Muhammad were among them.
Highlighting partnerships with women and girls in sport, the showcase at the historic Palais Brongniart introduced a lineup of future-forward creations. Design of the team kits involved fit input alongside a 4D scanning and motion capture done in the Nike Sports Research Lab.
Championing women-specific precision engineering, the brand’s 2019 spring/summer high-performance bra collection, which remains a primary focus, is reflective of the commitment to support and elevate women in athletics. The collaborations celebrate strength and heart.
Each kit was constructed using at least twelve recycled plastic bottles. Nike has since 2010 diverted more than six billion bottles from landfills through sustainable product design. The next phase of its Just Do It push focuses on female changemakers who dream and achieve.
The spotlight remains on those who have broken barriers, revolutionised sport, and helped level the playing field for all. The newest chapters of the Just Do It series debuts in cities worldwide. Nike is partnering Sport dans la Ville in Paris to train female coaches and girls.
“This summer can be another turning point for women’s football. Our bigger ambition is for that energy to extend into all sports. We will continue to support competitive athletes and deliver innovative design for women,” said Mark Parker, Chairman and President of Nike.
Nike is a five-time global winner of the World Branding Awards under the Sports Retail category, having claimed the title from 2014 right through to 2018.