Budweiser commercial spotlights emergency drinking water programme, pledging to do more through new commitment
Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters.
The commercial will be timed with a new company commitment to add a second brewery to its emergency water programme to increase its disaster relief efforts by the end of the year.
Employees are the driving force behind the Anheuser-Busch emergency water programme, which is centralised in its Cartersville, GA brewery.
Together with the help of century-long partner, the American Red Cross, they deliver safe, clean drinking water to cities affected by natural disasters. In 2017 specifically, donations supported those in Houston, Puerto Rico, California and Florida.
The same production and logistical capabilities used to can and deliver beer across the country makes the company uniquely equipped to do its small part by providing a vital necessity – clean drinking water.
Anheuser-Busch will continue doing its small part to help in times of need, and in 2018, the company will add its Fort Collins, CO. brewery to its emergency water programme in an effort to deliver water more quickly when disaster hits.
“Anheuser-Busch has a long history of giving back and not only are we continuing to support in the short-term but we also want to use our upcoming 30th anniversary of the emergency water programme to announce our long-term commitment for natural disaster relief. By adding our Fort Collins, CO. brewery to the programme, we believe we can make an even greater impact,” said Bill Bradley, Vice President of Community Affairs at Anheuser-Busch.
Budweiser, no stranger to the Super Bowl stage, is proud to turn the spotlight on its employees to recognise their participation in the Anheuser-Busch emergency water programme.
The one minute commercial takes viewers into the Cartersville brewery and features Kevin Fahrenkrog, General Manager of the brewery and an Anheuser-Busch employee for nearly 30 years.
Fahrenkrog is joined by more than 20 of his colleagues in the commercial, representing the thousands of Anheuser-Busch employees responding to natural disasters each year.
“This is a story about the incredible people behind our iconic brand. Budweiser is one of the most highly anticipated brands on Super Bowl Sunday and we couldn’t imagine a better stage to celebrate employees and build on our long-term commitment for disaster relief,” said Ricardo Marques, Vice President of Marketing for Budweiser.
Over the past 100 years, Anheuser-Busch has partnered with the American Red Cross to support local communities affected by natural disasters.
Most recently, they shipped cans of emergency drinking water to the communities hit by Hurricanes Harvey, Irma, Maria and the California wildfires.
“The American Red Cross relies on the generosity of our volunteers, donors and partners to fulfill our lifesaving mission. Thanks to the support of Annual Disaster Giving Programme (ADGP) members like Anheuser-Busch and its dedicated employees– who shipped nearly 3 million cans of emergency drinking water to disaster-hit areas last year – the Red Cross can immediately respond to the needs of people affected by disasters whenever and wherever they strike,” said Gail McGovern, American Red Cross President and CEO.