Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go.
Nestea has teamed up with multi-platinum singer-songwriter, Natasha Bedingfield, for its 2017 Taste of Freedom campaign. The collaboration features an original record and music video, Let Go, recorded by the Grammy-nominated artiste and produced by Justin Stanley.
The track encourages people to take a break from their daily hustle to enjoy a moment of serenity. It will be used throughout the brand’s marketing campaign as the soundtrack for television adverts, digital marketing efforts as well as in-store and exclusive social content.
The record will be released worldwide by MINOS EMI a Universal Music Company. The tie-up comes courtesy of Deviant Ventures, which specialises in the integration of music and brands. Let Go will be released across media platforms worldwide on 24 March 2017.
“We believe building the habit of drinking more tea helps one cope with stress. Working on this campaign with Natasha allows us to spread our brand message in a more engaging way than traditional advertising,” Marcos De la Torre, International Marketing Director of Nestea.