Melissa McCarthy Stars in Kia’s Super Bowl Ad

The 60-Second Commercial was Created by David&Goliath

Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the game for the eighth consecutive year with a 60-second spot for its 2017 Niro crossover.

Starring Melissa McCarthy and scheduled to air in the third quarter, the ad features Kia Niro model, which has won Guinness World Record for the lowest fuel consumption driving across the USA in the hybrid car category.

The 2017 Kia Niro makes its television debut with two 15-second spots – “Many Names” and “Need/Want” – narrated by Melissa McCarthy. The spots are the first broadcast components of a multi-channel marketing campaign that will expand in the coming weeks, including an original 60-second spot set to air during Super Bowl LI and starring McCarthy alongside Kia’s newest hybrid.

“The Niro blends great looks, real-world utility and outstanding fuel economy together in a way that consumers haven’t seen before, and these initial marketing elements focus on the fact that there’s now ‘a smarter kind of crossover’ out there for consumers to discover,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. “We’ve got a fantastic story to tell about the Niro’s uniquely alluring yet practical package, and the incredibly talented Melissa McCarthy is the perfect partner to help us do it.”

The ad was created by David&Goliath, Kia Motors America’s advertising agency.