Martell Refines Pour with Blue Swift Premiere

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity.

Martell has unveiled Blue Swift, an eau-de-vie de vin or wine spirit crafted entirely from Cognac VSOP finished in Kentucky Bourbon casks. The product is steeped in the house’s rich American heritage. By 1783, it was the first to ship cognac barrels from France to the United States.

Following suit over 230 years later, the new release celebrates the marque’s historical ties to the United States. With a concoction inspired by what might happen when cognac meets bourbon, the latest creation is attributed to the brand’s ongoing belief in the power of curiosity.

The spirit is said to embody the curious spirit of founder, Jean Martell, who went on to produce one of the most respected cognac brands. The bottle pays homage to the iconic swift emblem, a bird able to fly exceptionally long distances, crossing over the Atlantic twice a year.

Said packaging captures the shape of cognac and bourbon casks and elaborate ‘cut-glass’ detail on the base, evoking classic crystal decanters. The beverage will be sold only in select markets including Atlanta, Chicago, Detroit, Houston, Baltimore, and Washington DC in October.

Meanwhile, its aromatic notes of candied fruit and plum are complemented by the subtleties of vanilla and toasted oak from the bourbon casks from Kentucky. The result is a smooth spirit with a rounded taste and distinct character that can be enjoyed neat, on the rocks or in classic cocktails.

“The House has always proudly launched disruptive products. Blue Swift is a product born out of the power of curiosity, and we look to celebrate those who embody our curious spirit with the release of our latest innovation,” said Brian Smith, Brand Director, Marketing at Martell.