Majestic Athletic invites its ambassadors to paint a canvas depicting their MLB city using their team colours and the tools of their trade.
Majestic Athletic has introduced My Team My Colors, a campaign focused on its MLB jerseys and the deep-rooted connection between player, fan, and city. The performance apparel designer’s 30-player ambassador lineup includes representatives from each Major League Baseball club.
The roster features high-profile names such as Noah Syndergaard, Miguel Cabrera, Francisco Lindor, Giancarlo Stanton, Nolan Arenado, and Joc Pederson among others. The push sees them paint a canvas depicting their MLB city using their team colours and the tools of their trade.
Pitchers threw paint-covered balls while sluggers swung at them in the individual shoots. Combining the elements resulted in a sports marketing artistic first. The initiative will debut across multimedia platforms including the MLB website, its network, venues, and with select retailer partners.
“We wanted to tell a dynamic story in an unexpected way with great energy and passion. This campaign will expand our social ecosystem because it’s just so vibrant and fun. The players were covered in paint and they loved it,” said David Goerke, Vice President of Marketing at Majestic Athletic.