Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin’ and start sippin’ with the launch of Lipton Sunshine Pools
This summer, Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin’ and start sippin’ with the launch of Lipton Sunshine Pools. Starting on National Iced Tea Day and continuing each day leading up to the start of summer, 20 June, the brand is giving people across the country the chance to win an inflatable, adult-sized Lipton Sunshine Pool created in partnership with PoolCandy.
Inflatable pools have become the must-have item of summer – selling out at major retailers and going for hundreds of dollars on resale markets last summer. So, just in time for Summer 2021, Lipton is introducing Lipton Sunshine Pools, a welcome announcement as people across the country once again look forward to a refreshing dip from the comfort of home.
For a chance to win their own pool, fans are invited to share a photo or video of how they enjoy their time when they take a moment to stop chuggin’ and start sippin’ and tag @LiptonUSA on Instagram or @Lipton on Twitter using #SippinWithLipton #Sweepstakes.
“There is no better way to recharge than to spend time with those who make you smile – your friends and family,” said Katrina McDonald, Senior Marketing Director, Pepsi Lipton Partnership. “That is why this summer, no matter how busy life can sometimes be, Lipton is giving Americans a reason to stop chuggin’ and start sippin’ in a refreshing and fun way – hanging with your favourite people, cooling off and making memories in a Lipton Sunshine Pool.”
The national giveaway and pool pop-ups all kick-off Lipton brand’s latest campaign – Stop Chuggin’ Start Sippin.’ The new campaign celebrates the refreshed and reinvigorated yellow circle insignia, which builds on Lipton brand’s 130-year history of evoking a feeling of togetherness by slowing down and spending time together, positioning the brand as an enlivened and modern-day symbol for actively taking a moment for quality connections.
That’s why Lipton is inviting fans to take a step off the hamster wheel of life and take a moment to do what matters most, creating time well spent with others. Stop Chuggin’ Start Sippin’ launched on the country’s biggest night, the CMT Music Awards. Lipton also partnered with the CMT Music Awards to celebrate the launch by bringing viewers a special performance and post-show access to one of country music’s biggest stars.