LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process.
LG Electronics has again teamed up with Joseph Gordon-Levitt. The third collaboration with the actor’s production company, HITRECORD, both brands will together develop Find Your Frame, an effort designed to inspire artistic moments and celebrate the creative process behind each.
Founded by the Hollywood icon, the online entity has in the past been engaged to produce marketing plans for the consumer electronics giant’s V10 and V20 smartphones as well as create short films, publish books, release records, and produce seasons of Hit Record featuring a unique take.
The campaign seeks video submissions that capture what goes into generating memorable footage. Enrolees can both influence and contribute to the final product by participating in a series of creative challenges, which involve people finding their frame and expressing their own unique vision.
“We empower customers to leverage our technology to create and share meaningful content. We can’t wait to see the creative video moments our fans submit. We’re excited to partner with HITRECORD for a third time,” said Chang Ma, President of LG Electronics MobileComm USA.