Calvin Klein Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner
Calvin Klein, a wholly owned subsidiary of PVH Corp., announced its new global multi-media advertising campaign.
The campaign represents the latest iteration of the evolution in the brand’s globally recognised call to action: Our Family. #MYCALVINS
Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner.
The siblings are featured wearing styles of the brand’s underwear that are available in stores and online, including Modern Cotton and the new Body range.
In addition, certain members of the family are featured in core styles of the brand’s jeans as well as looks from the Spring 2018 Calvin Klein Jeans collection.
The evolved #MYCALVINS concept has family at its centre, a display of unity between strong individuals, further emphasised by the symbolism of the traditional American quilt.
This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
The campaign will run through the Spring 2018 season, and the talent featured will represent the bridging of several generations stylistically, musically and culturally.
They will bring their stories to life as “Our Family” with family and community at the epicentre of the conversation.
The brand continues to embrace a digital first, socially powered mindset in communicating the campaign narrative across all consumer-centric channels.
With over 100 million impressions in the digital and social space, across 12 countries globally, with key high impact outdoor in several key markets, the campaign is designed to create magnetic consumer engagement across the spectrum of the brand’s followers.
Calvin Klein is a global lifestyle brand that works to exemplify bold, progressive ideals and a seductive aesthetic.
It seeks to thrill and inspire their audience while using provocative imagery and striking designs to ignite the senses in its campaigns.
