Fashion Photographer Rankin Captures New Spring/Summer Global Campaign #findtheone
Triumph launches new global Spring/Summer 2017 campaign, ‘Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand, launching across the world from January 2017.
Triumph’s Spring/Summer 2017 campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives – a dedicated athlete, a confident businesswoman, or a loving mother. The new creative concept highlights the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
Jessica Hart and supporting models are seen in their various roles Rankin has captured in his bold signature style. Rankin worked on real personalities rather than an ideal reflection to reflect the campaign’s focus; individuality, femininity and style.
“The most exciting thing about working on Triumph’s Spring/Summer ’17 campaign is that the brand is moving in a whole different direction. The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the “perfect” women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it. For me, this is an exciting thing to be involved with and really reflects what is going on in the real world,” said Rankin.
Jessica Hart added, “It’s a really cool new look and I’m super excited to be part of it – representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life – we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cosy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.”
Featuring in the campaign are Triumph’s most coveted styles – from leisurewear to seductive, functional and sporty. Styles include the iconic, feminine Amourette 300, the innovative Magic Boost, and the latest in sports bra technology, Triaction.
Find out more about ‘Find The One For Every You’ at triumph.com/findtheone.