IKEA Canada Turns Key on Design to Flaunt Heritage

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube.

IKEA Canada has released a commercial to celebrate its fortieth anniversary and the marque’s vision to create a better democratic design philosophy marked by great solutions, desirable styles, and easy access. The push is supported by social media executions across Instagram, Facebook and YouTube.

According to the retail giant, said philosophy unlocks a way of doing things differently. The re-imagination aims to impact the delivery of smart solutions with the right combination of form, function, sustainability, and quality, a goal the brand wants to achieve at a low price for increased affordability and reach.

The effort builds on a robust marketing plan the endeavours to capture a heritage which has lasted four decades, and rolls out on the back of its 40th Anniversary IKEA Catalogue campaign. The recent exercise featured a fun and light-hearted throwback juxtaposing today’s catalogue to that of 40 years ago.

“We took a small but symbolic icon, the Allen key, to celebrate the way in which we have democratised design.  It is fitting to highlight our democratic design philosophy to commemorate our 40 years in Canada,” said Lauren MacDonald, Country Marketing Manager at IKEA Canada.