HyperX has launched its We’re All Gamers push, which will be part of the brand’s presenting sponsorship of the NBA Primetime across ABC.
HyperX has announced its We’re All Gamers push. Set to run across television, digital, and social media, it features a talent roster which will include Post Malone, Joel Embiid, Shroud, Gordon Hayward, Pokimane, JuJu Smith-Schuster, Daigo, De’Aaron Fox, and Cloud9’s Rush.
Creative leadership was led by advertising agency, Envoy. As new presenting sponsor of the NBA Saturday Primetime telecasts, a series of television ads will begin airing on 19 January 2019 and continue through the playoffs as well as the NBA Finals slated for ABC and ESPN.
In addition, the company’s branding will be integrated into game timeouts. SportsCenter is set to feature HyperX virtual set integrations several times during the NBA season. Also, a slew of social media executions will run on channels like Facebook, Twitter, and Instagram.
Designed for the big screen and mobile, the effort showcases the unique illustrated gaming spirit of each of the personalities on board. The We’re All Gamers platform will be the first of several initiatives aimed at promoting HyperX to both consumer and lifestyle audiences.
“This campaign was created to introduce the brand to NBA and gaming fans. The creativity exuded by our influencers helped with the development of their illustrated gaming spirits for this major 2019 strategy,” said Daniel Kelley, Corporate Marketing Director for HyperX.