Chris Lane Will Interact and Engage with Consumers and Feature in the Weight Loss Supplement Brand’s Integrated Marketing Campaign
Hydroxycut – a brand from Iovate Health Sciences International Inc. – signed Country music star Chris Lane to represent the Hydroxycut family of weight management products.
As a former baseball player turned country star, the “Fix” singer is known for his high-energy and captivating performances. “Chris is unique in the sense he is a former athlete turned musician, with both lifestyles requiring frequent travel and regular fitness training to maintain a great look and positive energy. Hydroxycut products are ideal for him to support his healthy lifestyle and perform at a level in which his fans have come to expect,” says Iovate Health Sciences International Chief Marketing Officer, Brian Cavanaugh.
“Hydroxycut keeps me going while on tour, it’s a grind on the road and I’m excited to be joining the team. I am very focused on making 2017 the best year ever for my fans and Hydroxycut will play a big part in giving me a boost from my first show to the very last,” said Lane.
Lane will be featured in an integrated marketing campaign that combines print, digital, and multiple social media platforms. Consumers will have the opportunity to interact and engage with him throughout the year via a multitude of special programs under the Hydroxycut brand that will connect with a broad range of audience groups.
Iovate has also has launched an all-new, free Hydroxycut App to help users track their weight loss journey. Click here to learn more about the Hydroxycut App.