Homebase are launching a new campaign named ‘Feels Good To Be Home’ in a push to promote it’s Autumn release of over 800 new products.
Working with Atomic London, the home improvement and garden retailers are hoping to entice new customers by shifting their image, promoting more quality pieces of furniture.
The advert shows a couple enjoying the last of the summer sun, eating outdoors. But in true British style, as the rain clouds draw in, they retreat indoors, where they relax in their Homebase kitchen.
Lisa Tickle, CMO at Homebase said “We are excited to launch our new communications that we have worked on with Atomic. We love the ‘Feels Good To Be Home’ line and we are looking forward to seeing it grow into a famous platform for the Homebase brand. This new work signals the start of our business turnaround and we can’t wait for the exciting times that are ahead for Homebase.”