H&M Launches For Every Victory with Caitlyn Jenner

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives.

H&M has rolled out a commercial in conjunction with the brand’s For Every Victory sports collection which will be available in stores and online this week. The advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives.

Said film also stars characters such as Chelsea Warner, a gymnast who hasn’t let Down syndrome halt her progress; surfer Mike Coots who still takes to his board after having lost a leg in a shark attack; and boxer Namibia Flores who had to fight prejudice to pursue her life’s goals.

Caitlyn Jenner stars in For Every Victory campaign by H&M.
Caitlyn Jenner stars in For Every Victory campaign by H&M.

Other icons in the spot include rugby team King Cross Steelers, which has helped change perceptions about sexual orientation and sports; a female skate crew who use their sport as a form of creative expression; and Jose Aballi who hasn’t let obstacles stop his professional baseball-playing dreams.

“I truly believe in the power of sports to bring positive change to people’s lives. This is why I’m so proud to be part of the For Every Victory campaign. It reminds me of the strength of people around the world to be their authentic selves and overcome obstacles,” said Jenner, former Olympic decathlon gold medallist.