The Gunn Report 2016 Reveals the Industry’s Best

gunn report emma wilkie

The Gunn Report 2016 has been released, with BBDO named the winning network, adam&eveDDB London the Most Awarded Agency, and more.

The Gunn Report, the global index of creative excellence in advertising, has released its latest report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional, and national creative award contests.

Highlights from the 2016 Gunn Report include the following rankings:

Most Awarded Campaigns across All Gunn Report Media 2016 

1 Burger King, McWhopper, Y&R New Zealand (Auckland)

2 Microsoft Xbox, Tomb Raider Survival Board, McCann (London)

3 DB Export, Brewtroleum, Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016

1 Loterias y Apuestas del Estado, Justino – Night Shift, Leo Burnett (Madrid)

2 Currys PC World, Spare the Act – Laptop, AMV BBDO (London)

3=   Harvey Nichols Loyalty App, Shoplifters, adam&eveDDB (London)

3=   John Lewis Home Insurance, Tiny Dancer, adam&eveDDB (London)

3= Volvo Trucks, Looks Who’s Driving ft. 4-yr-old Sophie, Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1 Microsoft Xbox, Tomb Raider Survival Board, McCann (London)

2 Burger King, McWhopper, Y&R New Zealand (Auckland)

3 DB Export, Brewtroleum, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1 Burger King, McWhopper, Y&R New Zealand (Auckland)

2 ING, The Next Rembrandt, J. Walter Thompson (Amsterdam)

3 Lockheed Martin, Field Trip to Mars, McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1 Burger King, McWhopper, Y&R New Zealand (Auckland)

2= DB Export, Brewtroleum, Colenso BBDO (Auckland)

2= REI, #OptOutside, Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2015

1 adam&eveDDB (London)

2 Colenso BBDO (Auckland)

3= AlmapBBDO (São Paulo)

3= Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016

1 BBDO

2 McCann

3 Leo Burnett

Most Awarded Countries in the World 2016

1 USA

2 UK

3 Australia

Most Awarded Advertisers in the World 2016

1 Samsung

2 Burger King

3 Volkswagen

Most Awarded Production Companies in the World 2016

1 O Positive Films (New York, Santa Monica)

2 Landia (Buenos Aires, Los Angeles, Madrid)

3 Blink Productions (London)

Most Awarded Directors in the World 2016

1 David Shane (UK)

2= againstallodds (UK)

2= Steve Rogers (USA, France, Australia)

“The purpose of the report is to give an objective overview of the best creative ideas. Overall, we’ve seen some creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit greatness, new stars are rising up the ranks,” said Emma Wilkie (pictured), MD of The Gunn Report.

The ranking tables, commentaries, and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online. The Gunn Report Book and Showreel of the Year 2016 DVD will be available early March, and includes the results from 2016.