The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness.
Goodyear, the official partner of the College Football Playoff, has launched the latest chapter of its storied association with the scene by rolling out an advertising campaign dubbed Blimpworthy. The concept bears immense sentimental value to the tyre and rubber giant.
In conjunction with the overall effort, the group is teaming up with a roster of athletes from different backgrounds including ESPN analyst and Pro Football Hall of Famer, Jerome Bettis, who will help kick off and sustain the campaign throughout the college football season.
Said platform personifies the iconic Goodyear Blimp and chronicles the hard work, determination and grit the brand has witnessed covering defining moments in college football history. The dedicated marketing exercise is designed to capture both the spirit of winning and success.
The blimp first provided aerial views of the 1955 Rose Bowl, revolutionising the way fans experience sporting events. Over 60 years later, the marque’s airships have covered hundreds of the biggest matchups, offering its own unique perspective of the action on the ground.
In 2016, Goodyear will have a weekly aerial presence at ESPN’s College Game Day, ABC primetime game, and other top matchups all season-long. The push is led by a commercial titled Witness, which gives an authoritative voice to one of the most iconic brand symbols.
Filled with gritty clips from college football history, the spot provides a glimpse into key Blimpworthy moments and the hardworking individuals behind them. The promotional channel debuts on college football’s opening weekend this Saturday and will air throughout the season.
“Hard work, determination and grit are values we admire. We have tremendous brand recognition in the college football landscape. This season will be about expanding on that equity and defining Blimpworthy,” said Seth Klugherz, North American Director of Marketing at Goodyear.