GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017.
GNC Holdings has for the first time in the company’s history signed on as a Super Bowl advertiser. Scheduled for 5 February 2017, the commercial, along with its associated placements and promotions, is set to coincide with the upcoming relaunch of the brand as One New GNC.
The group is slated to close all of its corporate stores across the United States on 28 December 2016 and reopen the following day under the revamped nameplate. The move expects to unveil an improved customer experience and new business model built around consumer preferences.
“Done right, a Super Bowl advertising strategy, and the subsequent campaign that follows, has the power to drive significant interest in the brand, encourage trial, and do it much, much more quickly than we could with a traditional advertising plan,” said Bob Moran, interim CEO at GNC.
As a partner in and supporter of the healthy lifestyle journey of Americans, the decision to make the substantial Super Bowl investment in advertising and promotions reflects the brand’s commitment to driving awareness around the rebrand as well as inviting consumers back into its stores.