Footaction Steps into Style with Guapdad 4000

Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out.

Footaction has introduced the second installment of its #No1Way push. Recording artiste, Guapdad 4000, stars in the three-part digital video series seeking to defy social standards and fashion formality by showcasing cosy men’s apparel trends in unexpected settings.

A quirky compilation, the spots see the musician inspire style-savvy shoppers to break the barriers of when and where it is acceptable to dress for comfort. Across the new Footaction ad series, Guapdad 4000 plays a dentist, opera singer, and restaurant waiter.

The objective of the exercise is to encourage all individuals to embrace the freedom of self-expression through fashion. Each of the looks featured in the #No1Way to Cozy initiative is currently available for purchase at select stores and through the brand’s official website.

“Guapdad 4000 is the perfect partner to celebrate one of fashion’s biggest trends of the year. Choosing a cosy lifestyle means choosing the best in quality and comfort-first pieces, while prioritising style,” said Ken Side, Vice President and General Manager for Footaction.