Foot Locker Goes Back to School with James Harden

Spotlighting adidas apparel and Ultra Boosts, the short by Foot Locker features NBA star, James Harden, and the voice of Colin Farrell.

New York based specialty athletic retailer, Foot Locker, has debuted James Harden’s Inner Voice, a new commercial aimed at highlighting the brand’s back-to-school campaign. The short stars NBA star, James Harden, and features the voice of Irish actor, Colin Farrell.

The spot opens with said athlete at the gym, exuding confidence in his adidas apparel and Ultra Boosts. Harden compliments a couple of gym-goers on their own choice in sneakers. He reveals that his secret to looking fresh is being poised and always trusting the voice in his head.

Viewers then hear his inner thoughts, voiced-over by Farrell. The advertisement features a premium assortment of adidas apparel and adidas Ultra Boosts available at stores across the United States and online via the company’s website. The campaign was led by worldwide agency, BBDO.

“James and Colin are the perfect pair to highlight our offering of adidas product this back-to-school season. They are the embodiment of cool without having to say it, which is exactly how our consumers feel when they wear our gear,” said Stacy Cunningham, VP of Marketing at Foot Locker.