Fiber One debuts brand’s makeover with Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge
Fiber One Brownies had some work done and reveals its makeover with the release of an original song and music video that is all about getting “work done.” The brand joined forces with Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge, no strangers to “work done” themselves, to proudly showcase the renovation.
The brownies brand’s updated look includes 70 calories, 5g net carbs and 2g of sugar, making it compatible with most modern diet trends.
“As food trends have evolved, we realised Fiber One needed a little tweak to stay modern,” said Mindy Murray, Senior Marketing Communications manager for Fiber One. “We are happy with the work Fiber One had done so teaming up with these confident ladies – who proudly flaunt the work they have had done – was the perfect way to reintroduce the brand to our fans, and to hopefully gain some new ones.”
The women are also setting the record straight on the work they have had done:
“If you know me, you know I am always proud of the ‘work I got done’ – I mean, why should I hide it?” said Morgan. “From brows to fillers, I think men and women should feel good about doing as much – or as little – to feel their best.”
“I am so excited to be partnering with Fiber One on this project. Our world was built on strong, confident and independent women,” said Williams, who has proudly discussed her beauty routines and work done. “I am ready to celebrate all our hard work and feel our best doing it!”
Fiber One went under a complete brand makeover in which its packaging, recipe and flavours were all updated. Previously, the Brownies had 90 calories, 12g net carbs and 8g of sugar. Today, they are 70 calories, 5g net carbs and 2g of sugar.
The brand’s new single and music video titled “Work Done – Fiber One featuring Melissa Gorga, Porsha Williams, Sonja Morgan,” dropped this morning on YouTube. The song and video feature vocal performances from Gorga, Williams and Morgan and cameos from Medley and Judge. The video was directed by Ben Mor of Pulse Films. The song was written by Charity Daw, Josh Edmondson and Sam Hollander.
The integrated campaign is a collaboration between JOAN, Mindshare and Ketchum.
Fiber One is one of the many brands offered by General Mills, a leading global food company that serves the world by making food people love. Other brands include Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.