Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee‘s Matthew Morrison and Jane Lynch.
Febreze has brought back its #12Stinks of Christmas push for a brand new season. The fresh installation features a partnership with beatbox pioneer, Doug E. Fresh, and social media’s canine sensation, Doug the Pug. At the centre of the campaign is a video collaboration starring the pair.
The Febreze spot aims to highlight how the brand is a solution to eradicating unwanted odours and welcoming scents which remind revellers of the grandeur associated with the yuletide festivities. The launch coincides with the debut of a UK rendition with British comic, Paul O’Grady.
In addition to the music video now live on YouTube, the duo will also appear in a digital campaign being run in tandem with iRadio and Snapchat advertisements, alongside additional online and special content across the brand’s social media channels. To watch the commercial, click here.