Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles
The 2018 edition of FCA‘s summer advertising campaign will break across Chrysler, Dodge, Jeep, Ram and FIAT channels, featuring iconic music artists such as OneRepublic and Alice Cooper and highlighting the Apple experience available in FCA vehicles. The full campaign launched on social and digital on Wednesday, 27 June, and across television beginning Monday, 2 July.
The summer advertising campaign features 10 music artists across multiple labels, including a Jeep brand collaboration with multiplatinum, Grammy-nominated band OneRepublic (Interscope Records), which launches its sixth Summer of Jeep campaign, in tandem with the release of OneRepublic’s brand new song “Connection.”
Alice Cooper stars in a campaign for Dodge, the Brothers Osborne appear in the Ram brand campaign and the new DeJ Loaf & Leon Bridges track “Liberated” is featured in new FIAT brand online spots. Additionally, actress Kathryn Hahn stars in new videos, including “Girls Night Out” for the Chrysler Pacifica.
Starting last month, FCA has been offering customers in the US and Canada an incredible Apple experience in their cars, which includes up to six months free of Apple Music with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard CarPlay support.
With Apple CarPlay, FCA customers can listen to music, make calls, send and receive messages, play audiobooks and podcasts, get directions optimised for traffic conditions and more. Playlists curated by participating artists in FCA’s summer advertising campaign are now available exclusively on Apple Music.
“FCA offers an incredible Apple experience, giving consumers the ability to enjoy Apple Music’s catalogue of 45 million songs and to listen with premium BeatsAudio sound, in addition to all the features that come with CarPlay.
“This collaboration inspired us to leverage the strength and identity of each of our individual brands. Additionally, as the only automaker to now offer branded playlists on Apple Music, this allows us to provide increased relevance to targeted audiences,” said Olivier Francois, Chief Marketing Officer, FCA.
“With this new campaign, Interscope continues our relationship with the FCA-crafting campaigns that speak to the power of music. Our diverse roster and FCA’s respect for the magic of artistry and the creative process are evident in the new Summer of Jeep spot featuring OneRepublic,” said Steve Berman, Vice Chairman Interscope Geffen A&M Records.