Eucerin Engages Tia Mowry for Feel the Difference  

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time.

Eucerin has partnered with actress, Tia Mowry, to release a social media video campaign inviting people with eczema to take the Feel the Difference challenge. The push was launched in support of dry skin conditions which many suffer from, especially during changing seasons.

The aforementioned platform is a programme designed around those seeking an everyday moisturising solution which is customised to match very specific consumer needs. Mowry, herself an eczema sufferer, was challenged to use a daily dose of Eucerin Eczema Relief Body Crème.

The star’s video is the first in a series of spots from the new campaign. Each one will document women with various skin conditions and their quest to find the right products. The ambassador began treatment five days prior to the campaign’s video shot, and said she had felt a difference.

“Using a combination of Eucerin’s Eczema Relief Body and Eczema Relief Flare-up Treatment creams allowed Tia’s skin to stay moisturised. Since dry skin is a trigger, applying the right solution daily can do wonders for eczema-prone skin,” said dermatologist, Dr. Rosemarie Ingleton.