Limited-Edition Giant Doritos Gifted to Fans on Twitter; Final Jurassic Doritos Chip Auctioned for Charity
In an “experiment” gone horribly right, Doritos have become dinosaur-sized to create the world’s largest Doritos chip. Through a collaboration with Universal Pictures and Amblin Entertainment‘s Jurassic World: Fallen Kingdom, Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, has a big surprise for its fans — one of dinosauric proportions.
Ahead of the film’s domestic release on 22 June, the brand has brought to life what some have only imagined — a snack as bold and intimidating as the most astonishing dinosaurs created by Dr Henry Wu (played by BD Wong).
As the visionary mind behind the Indoraptor, Dr Wu is no newcomer to the creation of scientific breakthroughs. In his latest endeavor, Dr Wu, the story goes, has merged Doritos and dinosaur DNA to create limited-edition Jurassic Doritos — massive chips available in the iconic Nacho Cheese flavour.
The giant chips — almost 18 times the size of an ordinary tortilla chip — will hatch from dinosaur eggs, shipped in Jurassic World: Fallen Kingdom prop-replica crates.
In an exclusively produced trailer, BD Wong, tongue-in-cheek and channelling his character Dr Wu, said, “I was right. The Doritos and dinosaur DNA are completely integrated,” as he tries to prevent his overeager lab assistant from devouring the first successfully hatched giant-sized chip.
The partnership extends further with seven flavours of specially marked chips with custom Jurassic World: Fallen Kingdom packaging and a Jurassic-themed interactive website. Consumers can enter on-pack codes at the brand website to explore a digital Isla Nublar and rescue dinosaurs.
“The Jurassic World series is bold and exciting, similar to what we strive to bring our fans through snacks.
“This collaboration across film entertainment, the limited-edition chip and an immersive digital engagement will give fans a new and awesome way to experience the brand’s snacks,” said Rachel Ferdinando, Vice President of Marketing, Frito-Lay North America.