Per the deal, Richard Rawlings steps in as brand ambassador, with his crew set to be outfitted in the Dickies workwear on Fast N’ Loud.
Dickies has partnered with Discovery Channel programme, Fast N’ Loud, to become the official apparel of the show’s featured auto shop, Gas Monkey Garage. Meanwhile, Richard Rawlings (pictured) steps in as brand ambassador—with he and his crew set to be outfitted in the designer’s workwear.
A muscle car enthusiast and proprietor of the Texas-based outfit, he searches, buys, restores, and sells forgotten or derelict cars. His work on the show has become extremely popular because of his authenticity and willingness to take on some of the most challenging automotive transformations.
Gas Monkey Garage is to feature Dickies logos on its walls and re-designed uniforms across the latest season which airs on Mondays via said network. The television personality will also join the brand for events hosted at the Dallas garage, tradeshows, and media engagements throughout 2017.
“The Gas Monkey crew doesn’t mess around and at Dickies, we share those same values. We’re the leading automotive performance workwear brand and given that, it made sense to partner with the best crew out there,” said Brent Streit, Vice President of Marketing at Williamson-Dickie.