Cracker Barrel Cheese Scores Flavour with Mac

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components.

Cracker Barrel, under Kraft Heinz, has rolled out a creative campaign dubbed Award Winning to spotlight the coming together of two classic snack favourites—macaroni and cheese. The advertising push entails television, digital, social, and in-store components.

Notorious for stealing the limelight and tucking away accolades by the hundreds, it has added to its stable and unveiled Cracker Barrel Macaroni & Cheese. A highly anticipated two-in-one value proposition, the promotional exercise surrounding the launch will ride on the brand’s heritage.

Adoring the boxed dinner aisles at major retailers nationwide, the said product line is comprised of four varieties namely Sharp Cheddar, Sharp White Cheddar, Cheddar Havarti, and Sharp Cheddar & Bacon, with macaroni and cheese serving as the chief chip of the block.

“Cracker Barrel has such a rich history of cheese-making, and is loved for its creaminess and bold sharpness. A natural next step was to combine our award-winning cheddar with macaroni, bringing a premium and authentic offering to the boxed dinner aisle,” said Johnni Rodgers, Brand Manager of Meal Solutions at Kraft Heinz.