Coca-Cola will return to the Super Bowl with a mid game advert this year. The soft drink giant has been a long time Super Bowl advertiser, though last year opted for a pre-game spot breaking it’s run of in-game ads since 2006.
Coca-Cola have bought a 60-second slot for a commercial though the details of which are yet to be determined. This will play in game during Fox’s broadcast of the Super Bowl LIV on 2nd February 2020.
The slot purchased by Coca-Cola cost in the region $10 million, due to it being one of the most coveted advertising opportunities of the year. Reportedly 100 million people watch the Super Bowl across the globe, so that reach is certainly one to aim for, being one of the most watched events of the year.