Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer.
Coca-Cola has released a 30-second commercial titled A Coke for Christmas to spotlight ‘unsung heroes’ – people who go the extra mile to make the holidays extra special for those around them. The story follows a teen as he wheel a beverage cart through his neighbourhood.
Embracing the season’s festivities, the ice-cold refreshments are shared with revellers who work hard to create a season of fond memories. From a man hanging lights to a mum tirelessly preparing a family meal, each recipient is surprised by the unexpected token of kindness.
The final bottle is saved for a visit from a key holiday hero: Santa Claus. The ad was developed in partnership with SRA Rushmore – Madrid. The brand is also encouraging American teens to showcase different ways to step it up during the holidays via its #WeSleigh social push.
Meanwhile, the Coca-Cola Holiday Caravan, currently in its nineteenth year, will roll into more than 25 cities across the United States to spread festive cheer between now and 18 December. In keeping with the theme, six trucks will display over 30,000 red and white sparkling lights.
The beverage giant plans to donate 4,000 toys to Marine Toys for Tots Foundation chapters nationwide as well. Fans can join in on the revelry by purchasing online and sending Share a Coke glass bottles customised with names or holiday themes for loved ones and friends.
“Through the new television creative, special packaging, and our Holiday Caravan cross-country tour, we’ll touch millions of consumers and unsung heroes with uplifting experiences,” said Melissa Palacios, Associate Brand Manager for Coca-Cola Trademark in North America.
Coca-Cola was a global winner of the 2016-2017 World Branding Awards in the Beverages – Softdrinks category.