Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives.
Coca-Cola has rolled out Canada 150, a push featuring a 60-second commercial, limited edition 222-ml cans, a commemorative book, and a series of other initiatives. As the name suggests, the exercise celebrates its 150-year heritage in said North American market.
Over the summer, consumers will enjoy mini cans designed with a silhouette of a Canadian maple leaf and the official campaign logo against the backdrop of the beverage’s iconic contour bottle. The six-packs are available through September at outlets nationwide.
Reinforcing its effort in helping locals manage their sugar intake, the cans are a first for the company in support of said objective. Meanwhile, the new ad, titled The Great Canadian Chase, captures the lengths to which two Canucks will go in pursuit of an ice-cold Coca-Cola.
The spot has begun airing in cinemas and goes live on television today, with online versions to follow. Music lovers will recognise You Belong to Me, the soundtrack by homegrown talent, Bryan Adams’ latest album, Get Up. The book is called Canada’s Coca-Cola: Refreshing the Nation for 120 Years.
Published by Penguin Random House, it encapsulates the brand’s Canadian history. The story begins in 1897, when Canada became the first exporter of the beverage outside of the United States. Through extensive research, archived records, and conversations with long-standing associates, it shares ‘made in Canada’ moments.
“Our new TV commercial does a fantastic job of showing the beauty and breadth of the Canadian landscape as well as the special and enduring relationship between the beverage and Canadians everywhere,” said Michael Samoszewski, Vice President, Marketing at Coca-Cola.
Coca-Cola was a global winner of the 2016-2017 World Branding Awards in the Beverages – Softdrinks category.