Cartier Ushers in the Holidays with a Winter Tale

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133.

Luxury brand, Cartier, recently released a holiday campaign. The advertising push is led by an enchanting 40-second commercial titled Winter Tale 2016, which lights up Paris and New York. The spot was managed by creative shop, Publicis 133, under the creative direction of Antoine Bonodot.

Directed by Akama with Wizz Productions on board, the advertisement is backed by original music from Panarama Sound Design. The track was produced specifically for the commercial. Since its official debut, the short film has gone on to garner more than eight million views on YouTube alone.

With a riveting Christmas storyline apparent throughout, the producers of the commercial were Ilona Marcus and Amanda Stubbs, with copywriting and art direction headed by Erick Ricardo-Acosta and Sofia Arias respectively. The agency television producer on said project was Christine Bouffort.