The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line.
Unilever-owned Caress has teamed up with actress and musician, Kat Graham, to show how touch can release long-lasting fragrance and a queen-like confidence deserving of every woman. The partnership has led to the artiste’s feature in a current campaign celebrating its Forever Collection line.
The push includes original video content inspired by the dual personalities of the new Mystique Forever and Enchant Forever body washes. A recent survey realised that nearly 70 percent of women have a beauty essential which evokes confidence; fine fragrance is that go-to for nearly one-third of the same.
Passing on perfume, Graham gets her scent from the shower since the formula in the Forever Collection can be re-activated for up to 12 hours by simply touching skin. “Mystique Forever is my must-wear scent for spring. It has notes of imperial iris and amber, and gives me that boost of confidence as I go about my day,” she said.
Fans can explore her video and fragrance-activating moves here. They are also welcome to share their own across Instagram and Twitter. Consumers may connect with the brand using the hashtag #ForeverQueen, and for a chance to get their posts featured on the Caress website alongside Graham.
“Kat has an always-on schedule that’s jam-packed with professional and personal appointments. She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening,” said Jennifer Bremner, Skin Cleansing Brand Building Director at Unilever.