The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments.
Cannes Lions has awarded the 2016 winners of its Innovation, Mobile, Media, Creative Data, and Cyber Lions segments. The above series of awards honoured the convergence of technology, data, and creativity—celebrating future-focused ideas which drive business growth.
From 1259 entries, 62 Lions were awarded in Mobile, and the Grand Prix was claimed by NYT VR by T Brand Studio for The New York Times. The campaign, a partnership with Google, GE, and Mini, is a defining moment for mobile and demonstrates how the discipline can help a 165-year-old news brand thrive.
“It went beyond the initial wow factor to unlock levels of empathy and excitement no other medium could,” said Jury President, Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide.
Cyber saw 2886 entries and presented 91 Lions. Due an exemplary level of submissions, two Grands Prix were awarded—one to The Next Rembrandt for ING by JWT Amsterdam, and another to Justino for Loterias y Apuestas del Estado by Leo Burnett, Madrid. Both works showed seamlessly integrated technology.
“With Justino, we see magical storytelling that evolves and builds across social media, while The Next Rembrandt demonstrates how rather than an output, data and code can be the starting point for creativity,” said Jury President, Chloe Gottlieb, SVP, Executive Creative Director at R/GA.
381 entries were received in Innovation and nine Lions presented. The Grand Prix went to Google DeepMind Alpha Go by Google Deepmind London, a project challenging the potential of artificial intelligence. “Alpha Go is complicated and advanced, but also beautiful and simplistic in its approach,” said Jury President, Emad Tahtouh, Director, Applied Technology at Finch.
Creative Data received 715 entries and presented 40 Lions. It awarded a second Grand Prix to ING’s The Next Rembrandt. The project brings a new dimension to data collection and visualisation. “It evoked powerful feelings. It made us excited and scared in equal measure. It shows that where there is creativity in working with data, you can achieve almost anything,” said Jury President, Tash Whitmey, Group CEO of Havas helia.
Media received 2984 entries with 97 Lions delivered. The Grand Prix went to McWhopper for Burger King by Y&R NZ, Y&R Media NZ, and David Miami. “This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction,” said Jury President, Nick Waters, CEO Asia Pacific for Dentsu Aegis Network.
VICE Co-founder and CEO, Shane Smith, snagged the Media Person of the Year title which recognises a personality from the worldwide media industry. He transformed VICE into a global multimedia youth brand and recently launched cable TV channel, Viceland, alongside Spike Jonze.
New two-day programme, Lions Entertainment, kicks off tomorrow, bringing stars of the screen, sport, and music to the stage. John Cena, will be in conversation with WWE chief brand officer and TV personality, Stephanie McMahon and Leslie Moonves, President, Chairman and CEO of CBS Corp, will open the event with Medialink CEO, Michael Kassan.