Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience.
American beer giant, Bud Light, is teaming up with global music icon, Lady Gaga, in conjunction with its efforts to bring people together. Fans will receive a first listen of the artiste’s latest album entitled, Joanne. The tie-up features the unique Bud Light x Lady Gaga Dive Bar Tour experience.
From 5 October, the star will play at intimate dive bars where she got her start instead of huge arenas. As a nod to the ‘raw Americana’ vibe, followers will be treated to performances reflective of the new compilation, beginning with the two hit singles, Perfect Illusion and Million Reasons.
A sneak peek to select tracks from Joanne will feature across four television spots set to air via national broadcast outlets during the current month. For two days, the social media channels of Bud Light will be the only destination to watch Lady Gaga perform her newest track, Million Reasons.
“We look forward to being the brand that can surprise and unite fans across the country over her music. Providing them with access to an artiste like Lady Gaga so they get to see her perform in a small venue will prove a unique experience,” said Alex Lambrecht, Vice President of Bud Light.