ITV launch powerful print ads for mental health campaign

Britain Get Talking

As part of the ITV’s mental health campaign Britain Get Talking, the media company have launched powerful print ads.

The recent mental health campaign paused Saturday night TV to provoke important conversations.

For the next part of the campaign, ITV have run print ads in the form of TV listings, but instead of program information, the text shows snippets of compassion from loved ones like ‘Everyone Messes Up Sometimes’ and ‘Find The Time To Talk’. Each one ends with the line ‘Tune Back In – to the story in your living room’.

Britain Get Talking is part of a 5 year project by ITV committing to mental wellness, with the goal of getting 10 million people taking action on their mental and physical well being by 2023.