Bombay Sapphire gin have launched a £16.5 million marketing campaign as a ‘creative call to arms’.
The new campaign features three artists whose works are shown in the adverts: Gmunk creates multi-platform visuals with light, Amber Cowan, a glass sculptor, and Maud Vantours, a paper artist.
The campaign is named Discover the Possibilities Within campaign and was filmed in a maze of mirrors. The campaign will also roll-out with real-life murals and activations in cities across the UK featuring street artists Jo Hicks aka Hixxy (London), Qubek (Manchester), Aroe (Brighton) and Matt Sloe (Edinburgh).
The global vice president for Bombay Sapphire, Victoria Morris, said, “For the new campaign, we’ve put creativity at its heart by partnering with real-life creators to tell their own stories of creative awakening in a visually striking film.
“There were no actors involved in its making. From day one, the brand has always done things differently, working with artists, architects and designers.”