The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers.
Blundstone, the original Chelsea boot brand from Australia’s Tasmania, has rolled out a nationwide campaign dubbed #HowIRoam, offering entrants a chance to win a trip for two to the city. The Instagram consumer contest is slated to run from 10 October to 18 November 2016.
The above push explores the global brand’s passion points on film, craft, food, music, and the outdoors through the eyes of fans. Last year, the platform featured the open road and a strategic partnership with Ducati, while the latest installation celebrates authenticity and individualism.
Blundstone is expanding the scope by profiling five people who embody the spirit of the marque. The chosen ambassadors are to engage with consumers to drive online photo and video sharing. All entries stand to win the grand prize; top submissions will be selected internally.
Meanwhile, #HowIRoam will be promoted using the website, social media, and direct mailers. Also, the push entails a Zappos promotion for which its influencers will share the campaign’s impressions and opportunities through their respective channels for added exposure.
Weekly prizes include the portfolios of lifestyle brand, Will Leather Goods; hand-crafted goods from Iron & Resin; outdoor gear from Poler Stuff; and more. Each participating influencer will be entered to win a cash prize giveaway valued at $3,000 towards continuing their passions.
“The campaign gives us a chance to bring our brand to life and share imagery and stories through our social platforms. We are thrilled to offer a trip to Tasmania, while being able to share our heritage and culture,” said Rachel Lash, the Blundstone campaign spokesperson.