Bebe Struts Down the Runway with #BeYouBebe

Bebe has unveiled its latest ad campaign—Be Bold. Be Different. Be You.—which features four fashion, music, and social media influencers.

Bebe has launched an influencer campaign. Featuring excusive content and messaging, Be Bold. Be Different. Be You. targets new and loyal consumers as well as stars a mix of global fashion, music, and social media icons including Pia Mia, Jasmine Sanders, Inka Williams, and Herizen Guardiola.

From petite to plus to bridal and workwear, the brand has introduced new sizes and categories as part of the effort. Captured by Emma Summerton on location at Chateau Marmont in Los Angeles, the push has kicked off with a digital billboard in Times Square that spotlights relevant trendsetters.

“From Bali to Guam to Germany and the United States, our new campaign’s use of inspiring female influencers, who span the globe, stays true to our strategy of embracing today’s empowered and diverse consumer,” said Sandra Campos, President of the bebe division at Global Brands Group.

The integrated effort employs multiple channels to include social media, public relations, and other impressions to celebrate the diversity and individuality in fashion. Print elements will be visible in VogueMarie Claire, and In Style, while fans can follow the campaign via the hashtag #beyoubebe.