Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose’s photography.
Under Armour has partnered with photographer, Christin Rose, founder of the She Plays We Win project, a confidence booster for young girls through sports. The brand promises to continue supporting the faces of the future through the artiste’s inspirational photography.
To activate the deal, the sportswear giant has created limited edition apparel and accessories in tandem with the initiative. The products are now available for purchase to the group’s retail website. The tie-up tells a visual story that underlines the strength sports provide.
“We are committed to ensuring that girls around the world know that we support their athletic journey. We are excited to team up with the above movement to help shine the light on every girl across every game,” said Attica Jaques, VP of Brand Marketing of Under Armour.
Rose’s photography will also be integrated into seasonal shoots as well as featured via the Under Armour portal and across digital media. Fans can join the conversation on social media using the hashtag #ShePlaysWeWin.