adidas Running keeps urban running in mind with latest release
After introducing a limited release black and white colourway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all.
The PureBOOST GO features a brand-new Expanded Landing Zone – a wider forefoot platform for increased forefoot stability during multi-directional movements. A deconstructed circular knit upper—crafted from a breathable fabric—improves flexibility and freedom of movement with each step. The full-length BOOST midsole, the brand‘s industry-defining technology, offers runners endless energy return.
Captain of adidas Runners New York City Kwasi Kessie said: “For me, there is nothing more thrilling than running the streets through my city. It is exciting because it is raw and unpredictable and discovering the city in this way is totally unique. The PureBOOST Go is the right shoe for city running, it means I can change direction and adapt to anything the city throws at me.”
The PureBOOST Go was first introduced in a limited release black and white colourway on 6 July, followed by an exclusive US edition in white with grey detailing on 19 July. The hero colourway of the PureBOOST Go in charcoal will be available to purchase globally on the brand’s website on 22 August and in stores on 29 August.
adidas was a two-time winner of the World Branding Awards in the Fashion-Sports category.