Adapt Pharma Names McCann Health Canada AOR

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product.  

Global healthcare marketing agency, McCann Health Canada, has been appointed the agency of record (AOR) for Adapt Pharma Canada, a privately-held pharmaceutical company with only one product—Narcan Nasal Spray.

For its first task, McCann Health will create an integrated bilingual launch campaign for the new offering. The effort will target healthcare professionals, first responders (police, EMS, and paramedics), and consumers.

Serving the public’s need for ready-to-use, consumer-friendly naloxone, the brand is focused on impacting the lives of patients by broadening access to its offering by organisations on the front-line of market’s opioid crisis.

Narcan Nasal Spray is a version of naloxone that can be used by first responders or bystanders to treat an opioid overdose. The emergency nasal treatment can restore breathing and bring patients back to life before medical assistance becomes available.