AB Inbev, owner of Budweiser has signed a partnership deal with England & Wales’ FA Premier League and Spain’s LaLiga with advertising to cross over 20 countries.
In this new deal AB Inbev’s Budweiser, who has sponsored both the FIFA World Cup and North America’s National Women’s Soccer League, will be hosting opportunities for fans and customers to enjoy match-viewing parties, limited edition products and exclusive insight into the players
LaLiga’s deal with Budwesier won’t be activated in Spain just yet due to a previous deal with Mahou Cinco Estrellas still to run.
Chief marketing officer for AB InBev, Pedro Earp said, “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga.
These partnerships will allow us to further connect with key consumers and football fans across the globe.”