World Branding Forum

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Multi-faceted brand collaboration premieres today at the Waterloo Records Day Parties during SXSW 2017 This year's SXSW festival-goers will get an up-close and personal look...

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“Buzz Aldrin: CYCLING PATHWAYS TO MARS” Premieres at SXSW

Thomas Ng

March 15, 2017

World’s first legacy VR project was launched in Collaboration with Time Inc’s Cutting Edge LIFE VR Brand Yesterday at SXSW, Buzz Aldrin and 8i with...

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Advertising Featured Marketing News Social Media

MeWe launches social media’s first dual-camera videos

Olivia Pearce

March 17, 2020

MeWe launches "MeWe's", the first dual-camera video As people across the globe are staying indoors, self-quarantined due to Coronavirus, MeWe, the rapidly growing Facebook competitor,...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Campaigns Featured News

New ‘Speech Moves’ Campaign Reinforces the Power of Speech

Olivia Pearce

March 21, 2018May 8, 2018

Washington Speakers Bureau, Platon, and Great Bowery Film Team Up with 20 Leaders to Remind Us All that What We Say Matters in 'Speech Moves'...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Advertising Featured News

Y&R Promotes Emir Shafri to ECD Role in Malaysia

Deborah Joy Peter

March 9, 2017March 10, 2017

Y&R has elevated Emir Shafri to Executive Creative Director for Malaysia. He is one of Southeast Asia’s leading creative innovators. Y&R has appointed Emir Shafri (pictured)...

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Industry News Technology

Great Britain House to Display Best of UK Creativity

Thomas Ng

March 3, 2017March 3, 2017

In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Branding Campaigns Featured News Videos

Doritos Celebrates Big 5-0 with Bold 50 Push

Deborah Joy Peter

March 8, 2016

Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Advertising Featured News Social Media

Anheuser-Busch Packs Best Damn Cherry Cola Punch

Joshua Hughes

February 25, 2016June 13, 2023

The launch is being supported by a media and digital campaign as well as experiential activation at the SXSW Interactive Festival Anheuser-Busch is set to...