World Branding Forum

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Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person...

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Featured General News

Snapchat’s new augmented reality content

Olivia Pearce

December 9, 2021December 10, 2021

Everyone's favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia. Arcadia...

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Advertising Featured News Social Media Technology Videos

Snapchat offers longer ad time on platform

Thomas Ng

September 25, 2019September 25, 2019

Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with...

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Branding News Social Media

Snapchat Introduces Groups in Latest Update

Anna Yuu

January 27, 2017

Users Can Share Snaps and Chat with 15 Other Friends in the Latest Feature Snapchat has launched Groups in its latest update on Tuesday. The...

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Advertising Marketing News

Snapchat Picks Nielsen for 3V Ad Measurement

Anisha Kapoor

February 25, 2016February 25, 2016

The ratings report a campaign's total digital audience across computers, tablets, and smartphones using metrics comparable to TV Snapchat has selected Nielsen Digital Ad Ratings...

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Branding Campaigns Marketing

HUGO BOSS Goes Bold with HUGO BLUE: A New Look for Gen Z

Jordan

March 11, 2024March 25, 2024

HUGO BOSS has launched a global campaign for its denim line, HUGO BLUE, aimed at a young target group, particularly Generation Z.

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Branding Campaigns Featured General

Burberry Paints Harrods in Their New Signature ‘Knight Blue’

Nurul Rustam

February 6, 2024

Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Advertising Branding Featured General News

Understanding Spotify Logo Meaning, History, and Evolution

Maheen Fatima

October 22, 2023October 22, 2023

Music consumption has undergone a revolutionary transformation, primarily driven by technological advancements in the digital era. As of 2023, Spotify boasts a staggering $16 billion...

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Advertising Featured Industry News

Disney 100 Anniversary: Immersive Space Bringing Disney Characters Back

Maheen Fatima

March 12, 2023April 20, 2023

On its 100th anniversary in 2023, the Walt Disney Company announces a new immersive experience. These innovative installations will spread out to four themed rooms...

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Featured General News

Lush to stop some social media until it’s ‘safer’

Olivia Pearce

November 26, 2021June 14, 2023

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all 48...

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Campaigns Featured News

American Eagle celebrates the timelessness of jeans and optimism

Olivia Pearce

July 30, 2021July 30, 2021

The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Branding Design Featured News

Coca-Cola Zero Sugar unveils a refreshed taste and look

Joshua Hughes

July 15, 2021

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...