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Read Time:4 Minute, 3 Second

In a partnership with sustainable packaging company Pulpex, Heinz could soon come in a bottle made from 100 percent sustainably sourced wood pulp. The announcement...

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Campaigns Featured News

Unilever to eliminate fossil fuels in cleaning products by 2030

Olivia Pearce

September 2, 2020

Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources, and...

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Branding Featured News

Unilever announces new measures to fight climate change

Olivia Pearce

June 16, 2020

Unilever brands will collectively invest €1 billion in a new dedicated Climate & Nature Fund Unilever has set out a new range of measures and...

Read Time:2 Minute, 56 Second

Campaigns Featured News

PERIOD and BBDO San Francisco present ‘See Red’ PSA

Olivia Pearce

October 16, 2019

As PERIOD gears up for the first-ever National Period Day on 19 October, the organisation shared a new public service announcement on its social channels...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

Read Time:1 Minute, 35 Second

Wibbitz Points to Video for Gen Z and Millennials

Thomas Ng

January 15, 2019April 24, 2019

Wibbitz has introduced a new study on the difference in preferences, habits, and social video consumption between Gen Z and millennials.

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Advertising Featured News

Accenture Interactive Takes Home Grand Prix for ‘JFK Unsilenced’

Joshua Hughes

June 22, 2018

Rothco, newly acquired by Accenture, racks up seven Lions throughout festival for its artificial intelligence-powered campaign that allowed JFK to speak once more At the...

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Campaigns Featured News Videos

Audi Returns as Emmy Awards Sponsor with Three New Ads

Olivia Pearce

September 14, 2017

Sponsorship of the awards show marks seventh consecutive year for the brand Audi of America returns for the seventh consecutive year as the official automotive...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

Read Time:1 Minute, 34 Second

Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...