World Branding Forum

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In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Featured General News

50 Years of Nike and They Have “Seen It All”

Joshua Hughes

May 17, 2022June 13, 2023

Nike has developed a film for their 50th anniversary, directed by filmmaker Spike Lee and featuring more than 40 legendary and contemporary Nike athletes. Over...

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Campaigns Featured News

Tommy Hilfiger Unveils #WhatsYourDrive Featuring Lewis Hamilton

Olivia Pearce

May 10, 2018

Mini-Series from Tommy Hilfiger Sheds New Light on Lewis Hamilton’s Personal Ambitions, What Fuels His Drive to Exceed Expectations, Break Down Barriers and Raise His...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Branding Featured News

Which Brands are Serving It Up at Wimbledon?

Olivia Pearce

July 7, 2015

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

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Branding Featured Marketing News

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Anisha Kapoor

October 16, 2014July 4, 2023

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...