World Branding Forum

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Pepsi MAX rewards those that are bold enough to challenge norms, conventions and cliches in pursuit of bolder, better, and tastier experiences Pepsi MAX has...

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Branding Featured News

Pepsi and Frito-Lay Give Soccer Fans a Chance to Win Tickets to UEFA Champions League Finale

Maheen Fatima

April 6, 2023April 6, 2023

Pepsi and Frito-Lay give consumers a chance to join "The Perfect Match" happening in Istanbul. Now, soccer fans can join this fun-filled adventure by winning...

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Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

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Branding Featured News

Chart-Topping Artist Bryce Vine Strikes New Chord with Pepsi

Olivia Pearce

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

February 9, 2018

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

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Featured Marketing News Videos

UEFA and Pepsi celebrate UEFA Champions League Final

Olivia Pearce

May 23, 2017May 23, 2017

Opening Ceremony Will Feature The Black Eyed Peas Both brands will celebrate football fandom with a global live music celebration at the UEFA Champions League Final...

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Advertising Featured News Videos

PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...

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Advertising Branding Featured General News

Top 15 Famous Brand Logos and Their Stories

Maheen Fatima

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal...

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Advertising Branding Campaigns Featured News

Marks and Spencer Starts Sparks Super Saturday to Reward 5,000 Customers

Maheen Fatima

August 22, 2023August 18, 2023

What's more rewarding than giving someone an opportunity to get shopping for free? That's why Marks and Spencer are supersizing it by giving away a...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...