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Hennessy and the NBA 'Makes Moves That Starts Movements'video

Hennessy and the NBA ‘Makes Moves That Starts Movements’

Hennessy shines a light on communities that are moving the culture forward Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...
nba playmakers youtubevideo

NBA Playmakers Premieres on YouTube

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...
vivint donovan mitchellvideo

Vivint Scores NBA Duo for Letters to Utah

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...
tissot trae youngvideo

Tissot Takes Time to New Heights with the NBA

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...
express john collins

Express Changes the Game with NBA Pros

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...
Jeremy Lin Fights Bullying Through "You've Got the Power" Campaignvideo

NBA’s Jeremy Lin Fights Bullying Through “You’ve Got the Power” Campaign

The pro basketball player Jeremy Lin partners with DoSomething.org to kickstart an anti-bullying movement that is for students, by students Jeremy Lin has spent his...
ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...
Turner Sports and Intel Bring Virtual Reality to NBA Fans with Partnership

Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership

Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA...
nba gatorade leaguevideo

NBA Gatorade League Unveils Rebrand with New Name

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...
FrieslandCampina NBA

FrieslandCampina Renews Strategy with NBA Asia

Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...
BBVA Becky Hammon

BBVA Compass Scores with NBA Ambassador Selection

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard  BBVA Compass, the official bank of...

Kia Launches Optima Push Featuring NBA’s Blake Griffin

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...


Dune London

Dune London Collaborates With Jermaine Jenas on Footwear Edit

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates...
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