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Hennessy and the NBA ‘Makes Moves That Starts Movements’
Hennessy shines a light on communities that are moving the culture forward
Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...
NBA Playmakers Premieres on YouTube
The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content.
The National Basketball Association and...
Vivint Scores NBA Duo for Letters to Utah
Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert.
Smart home company, Vivint, has...
Tissot Takes Time to New Heights with the NBA
Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young.
Tissot has inked...
Express Changes the Game with NBA Pros
Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals.
Express has expanded a multiyear deal...
NBA’s Jeremy Lin Fights Bullying Through “You’ve Got the Power” Campaign
The pro basketball player Jeremy Lin partners with DoSomething.org to kickstart an anti-bullying movement that is for students, by students
Jeremy Lin has spent his...
ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis
Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign
ExxonMobil and NBA...
Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership
Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA...
NBA Gatorade League Unveils Rebrand with New Name
The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives.
Beginning with the...
FrieslandCampina Renews Strategy with NBA Asia
Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content
The National Basketball Association...
BBVA Compass Scores with NBA Ambassador Selection
The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard
BBVA Compass, the official bank of...
Kia Launches Optima Push Featuring NBA’s Blake Griffin
The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin
Automotive giant Kia has rolled out...
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Dune London Collaborates With Jermaine Jenas on Footwear Edit
This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates...
